Client Challenge

Enhancing customer communication by transforming transaction documents into a marketing opportunity. Dynamically including highly customized and personalized marketing messages in bills and statements using available white space on each page. Reports for marketing to targeted groups and monitoring the success of every promotion for follow-on promotions. Faster time to market as marketing and business define messages and target groups without IT dependency. Control and recognition of return inbound calls, emails, faxes, letters and automatic execution of the best process for timely and consistent response.

Offer Description

The Papyrus TransPromo/Campaigns solution uses standard software as a platform, enabling fast development of highly personalized business documents with targeted and personalized marketing messages. These messages are defined and created by the marketing and business groups using Papyrus Desktop/WebPortal and managed, tracked and monitored throughout the entire lifecycle by the centrally stored campaign definitions in the Papyrus WebRepository. The high-speed formatter Papyrus DocEXEC for batch, online and user-interactive documents builds output in AFP and PDF on 11 platforms for high-quality consistency across print, email and Web delivery. 

 

Value Delivered

Key Benefits/Value

• Cost savings by using available white space on bills, statements, letters, etc.
• Enhanced customer communication with personalization, relevancy
• Faster time to market and increased revenue
• Improved customer retention
• Reuse of marketing messages, rules and more over multiple campaigns
• Documents easily enabled for targeted promotions
• Transaction-embedded message captures customer’s attention  
• Optimized resources – business drives highly individualized response and financial results while IT provides data and project management
• User management, auditing and sign-off  
• Customized campaign evaluation and measurement

 

Key Features

• Simple-to-use GUI for marketers (Web or desktop)
• Marketing Zones
• Manage fixed or dynamic white space
• Facilitate multiple message areas (rules, text, images)
• All document variables accessible to marketing, as authorized
• Message and response tracking throughout feedback loop
• Test output using stickers to show which message has failed or succeeded
• Message selection, tracking and reporting
• Content management functionality
• Central storage and management of building blocks - text, images, photos, etc.
• Versioning of data, logic, text, images and validation (from/to)
• Data interface via Typemanagers supporting different databases
• Flexible formatting options
• Full- and spot-color support for print, e-mail and Web presentment
• Multi-language support with spell check and hyphenation
• Integrated Response Workflow – Closed-loop outbound and inbound campaign
• Data capture, recognition and classification of incoming mail (paper, e-mail, fax)
• Seamlessly integrated multichannel output management (print, e-mail, fax, Web)
• Archiving for customer Call Center retrieval and Web delivery with URL in document

 

Collect, store, manage, find, use, and distribute digital media content within your organization.

Client Challenge

The need for rapid execution of new product introductions and multi-channel marketing campaigns has created an explosion in the use of digital assets and rich media. While producing huge rewards, digital assets have also introduced a number of new challenges. Primary among the challenges are the cost and time often required to create and store many variations of each asset for different software programs, different media, and different uses. Another significant challenge is limited content access that leads to duplication or unauthorized material. Various industry reports have shown that knowledge workers spend about 30% of their time looking for content that has already been created. In terms of waste, the lost time and money are only the tip of the iceberg. Even more pressing is the risk of inconsistency introduced by continually creating corporate documents from scratch, causing organizations to produce external and internal communications that are inconsistent in style, in appearance, and – worse – in message. The corporate impact of these shortcomings can be disastrous, particularly with respect to industry-specific compliance issues.

Offer Description

Brand asset management:
Today’s business documents and correspondence may consist of a variety of resources, including fonts, forms, logos, text blocks, images, pictures, drawings and videos. Generally, each of these assets is managed, collected and stored as a digital asset with an object ID in the centrally installed Papyrus Objects WebRepository. Based on corporate design, these assets can be reused across multiple document types and described with relevant metadata information like resolution, image type and format. The description depth can vary depending on the needs of the system, designer or user.

The Papyrus WebRepository object database is centrally installed on a server and automatically deploys new resources to servers and users at production date and time. All generated resources are available for use on all output channels (printer, fax, e-mail and Web) without conversion or substitution. These assets are originals and stored in the archive either as a resource group or imbedded into the document. 

 

 

Papyrus Content and Digital Asset Management provides full lifecycle management from development into production, including audit trail, approval workflow, where-used functionality for impact analysis and versioning of all content types. Papyrus Compare functionality is available for text-centric content, allowing comparison of two versions of a paragraph or document template to show the differences (inserted and deleted text, variables, bold, underline, cursive) and meta information, as desired.

Value Delivered

Key Benefits/Value

• Central resource collection with meta information and automatic deployment
• Central planning, control and view of overall document development
• Central, single point management of all digital assets
• Distributed usage for servers, workstations, Portal and offline users
• Compliance for outbound communications
• Resource control for branding and corporate design
• Users work with approved, up-to-date resources
• Guaranteed corporate design and identity
• Prevention of use of unauthorized or unapproved material or content
• Improved speed and productivity for users
• Easy asset search and find
• 100% WYSIWIG from design to print, web PDF view and archive
• Simplified personalization or editing of letter or contract with pre-approved resources
• Automatic loading of the right resources to the printer