ONE Document Solution Does It All!
Print On Demand Marketing Campaign Brochures and
One to One Business Documents

Marketing Campaign Material

Clarica, one of the leading insurance companies in Canada, has successfully implemented a personalized Marketing Campaign Solution for their worldwide agents. They are using the Papyrus Document System to generate and automate full color marketing brochures in 5 categories and 5 languages:

• Financial security
• Business
• Estate preservation
• Family farm/business transference
• Charitable Contributions
• Languages: English, French, Chinese, Korean and Vietnamese.

The Agents Order Process

The agent can request any number of customized copies of the brochures for the different insurance products via Web notification and order processing. For example: 50 copies of English estate planning, 25 copies of Charitable contributions. They can have their photograph and address included in every brochure.

How It Was Implemented

• Artwork was done using Quark Xpress and Photoshop to produce 600 dpi full color TIFF CMYK images.

• Papyrus Document Application reads batched 'Order Request' data records. Agent picture and address is read from a mainframe database to generate composed document copies customized with Agent information (picture and address on back of brochure).

• Additionally Papyrus generates slip sheet for shipping the brochures to the agent who ordered them.

The Results

Over a 6 weeks period, 450 orders where received. This is contrasted with the usual volume of about 23 orders for preprinted brochures that where not customized. Agents where willing to absorb the 3 times higher cost per copy for the customized brochures.

The Value

Agents wanted them because:

• they could personalize

• continue to strengthen their relationship

• they could target specific markets

• they can address specific client needs

• clients are more open to consider marketing material that speaks to them on a subject that concerns them

• agents can now sell their business according to their particular game plan (ie. farm/business transference may be a key part of their business)

Initial concerns where solved successfully by printing to IPDS Full Color:
The first week's run generated 25,000 brochure copies. Printing operations personnel were initially concerned with the volume because they were more used to Postscript ripping versus AFP Full Color printing. Using Papyrus in conjunction with the IBM Infoprint 100 made this Print On Demand application very scalable.

The Statistics

"In 6 weeks, we printed 80% of the total yearly orders (1998) for the generic brochure?, says Don Maxwell from Clarica. ?Nearly 16% of the sales force ordered the new brochure versus nearly 4% of the generic in 1998. As far as the effectiveness of targeting market segments versus the shotgun approach, there are a lot of case studies to support this."

One to One Business Documents

Commerzbank has been an ISIS customer since 1992. The OverView AFP Designer Products have been successfully used for many forms/data applications. Late last year Commerzbank decided to upgrade to the Papyrus Document System to fulfill the new needs for business documents within the corporation. Dynamic formatted consolidated Fund Statements using Full Color for charts and graphics were requested by the user department.

14 different account types are merged dynamically into one statement. A table of contents provides an excellent overview of the document content.

Document Application Details

• Outline Fonts in 600 dpi

• Dynamic Charts generated from business data in full color (GOCA)

• Company Logos in color (IOCA)

• Signatures in color

• Color Table headings

• Different color shadings for each account type

• Printing on IPDS using IBM Info 100 Color printer

Document development is done on WinNT using the Papyrus Designer Suite. Batch formatting on OS/390 using Papyrus DocEXEC.

About Commerzbank

As a universal bank, Commerzbank covers retail banking, wholesale banking and investment banking. It also offers specialized services via a number of subsidiaries, such as leasing, fund management, real-estate and equity investment. Among its leading subsidiaries are RHEINHYP Rheinische Hypothekenbank and the Hypothekenbank in Essen. comdirect is one of Europe's leading direct brokers and a major stepping stone to becoming a prominent Internet bank. Commerzbank's main areas of activity are Germany and the rest of Europe, North and South America and Asia. Since the rapprochement with the former Eastern bloc, Commerzbank has extended its presence in Central and Eastern Europe.