High Quality Direct Mail
Services Redefine an Industry
 Due
to the very competitive nature of their marketplace,
direct mailing companies have very specific requirements.
The most important factors are quality, cost and speed.
To be successful, tools are needed to produce a printing
application in a very short time and print it in the
most cost effective way on a variety of printer hardware.
Naturally, all the client’s design requirements
related to fonts and layout have to be met, usually
yesterday.
The Requirements:
| • |
Fast and flexible document design and formatting |
| • |
Standardizing on one final document format
to be printed on different platforms and printers |
| • |
One resource library for all printers |
| • |
Use of the existing Xerox, IPDS and PCL4/5
printers |
| • |
Use of competitively priced server platforms |
| • |
The best possible software support |
 Looking
at Stroede Data, one of the largest direct mailers in
Sweden, a new direction in this service industry can
be found. Stroede chose the Papyrus Document System
after using in-house developed software and Elixir.
They now develop print applications in different locations
(Kungsbacka, Stockholm, Oslo) and print these applications
to IPDS, Xerox and PCL4/5 printers without considering
the
target printer at development time.
 "We
were looking for the best software product and the most
technically advanced vendor to provide Stroede with
a complete printer independent direct mail production
solution", says Sven Meurlin, Production Manager
at Stroede Data. "We found that ISIS and their
Papyrus Document System provides all the services and
functions we need".
Key Decision Reasons:
| • |
ISIS has the highest standard in AFP technology |
| • |
Fast WYSIWYG development of new direct mail
document applications |
| • |
Impressive design functions to meet critical
client's design requirements |
| • |
Virtually unlimited data interfacing options
including multiple record types and substitution
tables |
| • |
Printer independent document development,
only one resource library |
| • |
Printing transparently to the existing Xerox,
IPDS and PCL4/5 printers |
| • |
Multi-platform product availability |
| • |
The capability to put all print output to
tape if required |
 "One
of the key factors was the software support offered
by ISIS". says Mr. Meurlin. "In our business
we need to get immediate help, if a problem arises.
Because time is money! After having used Papyrus for
almost a year, we are very happy with the immediate
and very knowledgeable support received from the ISIS
Competence Center in Austria".
The Solution:
Stroede designs their clients applications with Papyrus
Designer. It enables Stroede to develop dynamic, multi-page
documents as well as forms with simple data-placement
through OGL/PPFA functions. Adobe and TrueType outline
fonts can be converted to a printer independent AFP
resource library. The document formatting into standard
AFP-DS with indexing is done by Papyrus DocEXEC on OS/2
and NT servers. Production printing is available for
IBM PSF and with Papyrus Server transparently to IPDS,
Xerox Metacode and PCL4/5. The Xerox 40xx printers are
directly driven by an IBM S/370 channel card installed
in OS/2 servers or by writing the Metacode to tape for
offline printing.
 Summary:
Many direct mail companies are successfully using the
powerful document development capabilities of Papyrus
to serve a very competitive market. The freedom of choice
for printer hardware and operating systems enables a
scalable solution based on business demand. |
