NEWS FROM
ISIS PAPYRUS SOFTWARE

(AIIM BOOTH #2263)

FOR IMMEDIATE RELEASE USA MEDIA CONTACT: GREG GRAZE
214-665-9440
grazepr@airmail.net

‘Campaign Manager’ Targets CRM Market

NEW YORK, APRIL 6, 2003

A powerful enterprise software system that largely automates the large volume of outbound and inbound customer communications in large-scale marketing campaigns is now being introduced to the USA market by ISIS Papyrus Software AG.

Appropriately called, Campaign Manager™, the system can eliminate as much as 80 percent of the manual labor involved in creating, producing, distributing and responding to customer communications, according to Annemarie Pucher, head of global sales and marketing for ISIS Papyrus.
The software, together with hardware from a variety of vendors, can provide a complete solution for bi-directional Customer Relationship Management. Campaign Manager has been available in Europe and Asia for more than a year. It is being introduced to the USA market now as part of ISIS Papyrus’ increasing focus on the North American market.

Companies that have implemented marketing and campaign management typically have found that the complexity of planning and managing the campaign content is prohibitively time-intensive. The ability simply to gather and analyze customer responses and make use of that knowledge for improving future campaigns is missing, noted Ms. Pucher. New ways of simplifying and automating this important task are desperately needed. That’s where Campaign Manager comes in.

Campaign Manager integrates a number of different ISIS Papyrus middleware components that make up the market-leading Papyrus Document System, adding Papyrus Inbound to handle inbound customer communications of all types.

Papyrus Capture is used to extract response information from letters, faxes, e-mails, and call center data. Once the information is extracted, the Campaign Manager system can in the vast majority of cases automatically generate an appropriate response to the customer.

Papyrus FreeForm can intelligently extract information from documents that do not follow a pre-established format.

More information on Campaign Manager and the Papyrus Document System is available at the ISIS Papyrus web site, www.isis-papyrus.com, or the USA headquarters in Southlake, TX, 800-547-4789.

About ISIS Papyrus Software AG
ISIS Papyrus, www.isis-papyrus.com, a global group of companies founded in 1988, has pioneered the technology of Document Integration™. The privately held company is today the leading developer of corporate business document solutions in Europe and Asia and has a growing customer base in North, Central and South America. ISIS Papyrus provides integrated and distributed software solutions for enterprise-level, mission-critical business document applications. These include customer care, marketing and customer relationship management, customer correspondence and financial statement applications, insurance documents, telecom bills, utility bills, airline frequent flyer statements, credit card statements. The company has more than 1900 large corporate customers worldwide. Revenues in 2002 totaled more than $65 million. The American unit, ISIS Papyrus America, Inc. is headquartered in Southlake, TX (Dallas-Fort Worth).

Company Contact: Simone Zwickl, 43 2236 27551 141, or e-mail info@isis-papyrus.com

© 2007 ISIS Marketing GmbH • All rights reserved