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NEWS FROM
ISIS PAPYRUS SOFTWARE
(AIIM BOOTH #2263)
FOR IMMEDIATE RELEASE USA MEDIA CONTACT: GREG GRAZE
214-665-9440
grazepr@airmail.net
‘Campaign Manager’ Targets
CRM Market
NEW YORK, APRIL 6, 2003
A powerful enterprise software
system that largely automates the large volume of outbound
and inbound customer communications in large-scale marketing
campaigns is now being introduced to the USA market by ISIS
Papyrus Software AG.
Appropriately called, Campaign Manager™, the system can eliminate as
much as 80 percent of the manual labor involved in creating, producing, distributing
and responding to customer communications, according to Annemarie Pucher, head
of global sales and marketing for ISIS Papyrus.
The software, together with hardware from a variety of vendors, can provide
a complete solution for bi-directional Customer Relationship Management.
Campaign Manager has been available in Europe and Asia for more than a year.
It is being
introduced to the USA market now as part of ISIS Papyrus’ increasing
focus on the North American market.
Companies that have implemented marketing and campaign
management typically have found that the complexity of planning
and managing the campaign content
is prohibitively time-intensive. The ability simply to gather and analyze
customer responses and make use of that knowledge for improving future
campaigns is
missing, noted Ms. Pucher. New ways of simplifying and automating this
important task are desperately needed. That’s where
Campaign Manager comes in.
Campaign Manager integrates a
number of different ISIS Papyrus middleware
components that make up the market-leading Papyrus Document System, adding
Papyrus Inbound
to handle inbound customer communications of all types.
Papyrus Capture is used to extract response information
from letters, faxes, e-mails, and call center data. Once
the information is extracted,
the Campaign
Manager system can in the vast majority of cases automatically generate
an appropriate response to the customer.
Papyrus FreeForm can intelligently extract information
from documents that do not follow a pre-established format.
More information on Campaign Manager and the Papyrus Document
System is available at the ISIS Papyrus web site, www.isis-papyrus.com,
or the USA headquarters in Southlake, TX, 800-547-4789.
About ISIS Papyrus Software AG
ISIS Papyrus, www.isis-papyrus.com, a global group of companies
founded in 1988, has pioneered the technology of Document
Integration™. The privately held company is today the
leading developer of corporate business document solutions
in Europe and Asia and has a growing customer base in North,
Central and South America. ISIS Papyrus provides integrated
and distributed software solutions for enterprise-level,
mission-critical business document applications. These include
customer care, marketing and customer relationship management,
customer correspondence and financial statement applications,
insurance documents, telecom bills, utility bills, airline
frequent flyer statements, credit card statements. The company
has more than 1900 large corporate customers worldwide. Revenues
in 2002 totaled more than $65 million. The American unit,
ISIS Papyrus America, Inc. is headquartered in Southlake,
TX (Dallas-Fort Worth).
Company Contact: Simone Zwickl, 43 2236 27551 141, or e-mail
info@isis-papyrus.com
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