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********* For Immediate Release - October 29, 1999 *********** Colleyville, TX -- ISIS Papyrus Appears on Caspar Weinberger's World Business Review TV Series Multi-Media Productions (USA), Inc. is proud to announce the appearance of Max J. Pucher, CEO and President of ISIS Papyrus America, Inc., and Annemarie Pucher, VP of Finance and Sales, on World Business Review. The weekly television series focuses on business and technology, and is hosted by Caspar Weinberger, chairman of Forbes magazine and Secretary of Defense during the Reagan administration. The topic of the discussion is Business Documents: The Corporate Backbone.
"ISIS Papyrus was selected to appear on the program because it is providing a solution spectrum for enterprise document applications that is essential in today's fast-paced markets," said Marlyn Parsell, the show's coordinating producer. Large companies have historically deployed mainframe-based systems to manage their business. A much more open and competitive marketplace is forcing them to move toward open distributed computing technology that enable a shorter time-to-market, are more flexible and provide simpler access to information. Such solutions deliver significant benefits to marketing, customer service and operations departments, enhancing flexibility and supporting creativity. Consequently, business document applications have become more complex to develop, deploy, manage and integrate in a distributed system, while the time-to-market is shortened and the customers quality expectations rise. ISIS Papyrus' technology enables and manages large-scale document applications that support fundamental business processes, such as customer care, statement applications and insurance documents. ISIS has a deep-set understanding of the challenges businesses face in producing, managing and distributing personalized, data-driven customer documents and recognizes how closely these capabilities are tied to competitiveness in today's market. "We do believe that print and output management and process management really relate together very closely, and we focus on integrating those requirements into one product," said Max Pucher. "The way we work is printer independent, platform independent, so the development is only done once and then the document is printed to any printer in the network on any platform and this gives you big savings in time and money," said Annemarie Pucher. In these times, in which the telephone and the Internet are fast replacing personal customer contact, business documents actually represent the company to the customer. Personalized documents, merged with relevant marketing information, make the difference between winning or retaining customers and loosing them. While the appeal of the status quo of your business document applications remains as seductive as ever, this position tends to be prohibitive to development, expensive in the area of maintenance and outright dangerous to your customer relationship. ISIS Papyrus also offers document distribution and bill presentment via the Internet, Intranet or email using its Java document viewer and conversion to GIF or PDF for viewing. Max and Annemarie Pucher founded ISIS in 1988 and have jointly managed and grown the company for nearly 12 years. The company is now the leading supplier of corporate business document solutions in Europe and Asia Pacific with more than $55 million in revenue. ISIS Papyrus solutions are available for OS/390, AIX, HP/UX, Solaris, Compaq Alpha, OS/2, NT and Windows 95/98. The solutions support all industry standard printer languages and interfaces. Taped in Washington, D.C., World Business Review currently airs on PBS The Business Channel, CNBC as paid programming, and in prime business time slots in numerous Public Television markets, including San Francisco, New York, Denver and Miami. The weekly series can also be viewed on TWA, United Airlines or from any desktop computer via AENTV. Individual videotapes or continuing education systems (via Indiana State University) are available by calling 1-800-WBR-1032 or by visiting www.wbrtv.com, which showcases featured topics and specific companies' technologies. # # # EDITOR'S NOTE: Any reference to CNBC must be immediately preceded or followed by the phrase, "as paid programming". Thank you. All Rights Reserved. For more information, contact: ISIS Papyrus America Inc.
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