********* For Immediate Release - June, 16 1999 ***********

Colleyville, TX --
Omaha, Neb.

First Data Launches State-of-the-Art System For Enhanced Targeted Marketing.

Omaha, Neb., June 16, 1999 - A new, technologically advanced plastic card delivery system from First Data Resources will enhance card issuers' marketing efforts by enabling them to customize card mailers to individual cardholders. The new system leverages the print, document management and inserting technologies from industry leaders Bowe Systec, ISIS Papyrus, and Xerox Corporation, offering flexible, customized printing, card attaching and mailing.

The PlastiCard Enterprise Presentation system accesses more than 300 variable data elements from account information to produce a card mailer that is targeted to an individual cardholder. Convenience and balance transfer checks, coupons, and selective messages can also be printed on the mailers to help issuers' increase card usage and boost revenue.

"Issuers using the new system benefit from enhanced decisioning capabilities that give them additional cardholder data needed to effectively use card mailers as a marketing tool," said Timothy E. Rosenthal, First Data's senior vice president of PlastiCard Custom Services. "This new system enables First Data to expand its world class plastic delivery options for our card issuers."

With the new system, card issuers realize cost savings by using a variety of forms with variable template applications and two-sided printing. In addition, issuers gain operational efficiencies by electronically composing a document without the cost and time needed to replenish large quantities of paper stock.

First Data Resources, based in Omaha, Neb., is the leading global provider of card transaction processing and card portfolio management solutions that enable credit, debit, commercial, oil and private label card issuers to enhance their portfolio growth, increase market share, reduce risk and improve profitability.

First Data Resources is a business unit of Atlanta-based First Data Corporation (NYSE: FDC). FDC is a leader in payment systems, electronic commerce and transaction management. First Data and its principal operating units process the information that allows millions of consumers to pay for goods and services by credit, debit or stored-value card at the point of sale or over the internet, by check or by wire transfer. For further information about First Data, please visit the Company on the Internet at www.firstdatacorp.com.

### © 1999. First Data Corporation.

All Rights Reserved. For more information, contact:

Bowe Systec, Jim Walsh
Tel: 1-800-676-BOWE
Fax: 516-822-1666
Internet address: www.boewe-systec.de

ISIS Papyrus America Inc.
Tel: 817-416-2345
Internet address: www.isis-papyrus.com

Xerox Corporation, Lisa Muira
Tel: 310-333-2158
E-mail:lisa.muira@usa.xerox.com
Internet: www.xerox.com