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********* For Immediate Release - June, 16 1999 ***********
Colleyville, TX --
Omaha, Neb.
First Data Launches State-of-the-Art
System For Enhanced Targeted Marketing.
Omaha, Neb., June 16, 1999 - A new, technologically
advanced plastic card delivery system from First Data
Resources will enhance card issuers' marketing efforts
by enabling them to customize card mailers to individual
cardholders. The new system leverages the print, document
management and inserting technologies from industry
leaders Bowe Systec, ISIS Papyrus, and Xerox Corporation,
offering flexible, customized printing, card attaching
and mailing.
The PlastiCard Enterprise Presentation system accesses
more than 300 variable data elements from account information
to produce a card mailer that is targeted to an individual
cardholder. Convenience and balance transfer checks,
coupons, and selective messages can also be printed
on the mailers to help issuers' increase card usage
and boost revenue.
"Issuers using the new system benefit from enhanced
decisioning capabilities that give them additional cardholder
data needed to effectively use card mailers as a marketing
tool," said Timothy E. Rosenthal, First Data's senior
vice president of PlastiCard Custom Services. "This
new system enables First Data to expand its world class
plastic delivery options for our card issuers."
With the new system, card issuers realize cost savings
by using a variety of forms with variable template applications
and two-sided printing. In addition, issuers gain operational
efficiencies by electronically composing a document
without the cost and time needed to replenish large
quantities of paper stock.
First Data Resources, based in Omaha, Neb., is the
leading global provider of card transaction processing
and card portfolio management solutions that enable
credit, debit, commercial, oil and private label card
issuers to enhance their portfolio growth, increase
market share, reduce risk and improve profitability.
First Data Resources is a business unit of Atlanta-based
First Data Corporation (NYSE: FDC). FDC is a leader
in payment systems, electronic commerce and transaction
management. First Data and its principal operating units
process the information that allows millions of consumers
to pay for goods and services by credit, debit or stored-value
card at the point of sale or over the internet, by check
or by wire transfer. For further information about First
Data, please visit the Company on the Internet at www.firstdatacorp.com.
### © 1999. First Data Corporation.
All Rights Reserved. For more information, contact:
Bowe Systec, Jim Walsh
Tel: 1-800-676-BOWE
Fax: 516-822-1666
Internet address: www.boewe-systec.de
ISIS Papyrus America Inc.
Tel: 817-416-2345
Internet address: www.isis-papyrus.com
Xerox Corporation, Lisa Muira
Tel: 310-333-2158
E-mail:lisa.muira@usa.xerox.com
Internet: www.xerox.com
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