The Papyrus Campaign Manager is a Framework for developing CRM applications that improve customer interaction. It emphasizes hands-off operation with automatic classification and content extraction from incoming documents and emails; it automatically generates powerful personalized responses based on business rules.

Regardless if responses come in through email or on paper you can capture relevant data, and trigger the creation of personalized correspondence. There is the ability to capture data from unstructured forms. Papyrus uses Artificial Intelligence technology to group similarly structured documents together.

Merging correspondence into a workflow system in CRM is difficult, because correspondence is not process driven, but event driven. Customers contact businesses how and when they want. Papyrus can automate more than 80% of the effort to respond to correspondence and reduces manpower while improving response time and quality.