Automated Campaign Management
Automated Response Management
Campaign management and tracking of
customer responses ensure all contact
with customers is relevant and timely.
Papyrus software for personalized documents
integrates capture technology to process
incoming mail.
Communication with your customers is bi-directional.
Papyrus enables businesses to talk to their
customers on a more personalized level,
and helps them to listen to customer responses.
It is important to control the message
you send and equally or even more important
how and when a prospect responds to which
message. For existing customers, also the
purchase history needs to be considered.
You need communication by interest and
classification by last
action.
Such information is not available in typical
CRM systems. Information from your customer
database, your ERP System and your campaign
management knowledge database needs to
be integrated. The common approach to these
requirements is to merge all data elements
into a data warehouse. However, the complexity
and cost of data warehousing is prohibitive.
The Papyrus
Campaign Management Solution does
not propose high volume batch campaign
management but deals with prospect
and customer actions in real time.
Real time processing of a response,
or any other event, is immediate after
arrival.
Each customer response has a unique processing
requirement including access to the relevant
databases. Data replication from a productive
database is only performed when unique
search functions such as fuzzy matching
is required. This generates a unique response
for each customer request.
Conclusion:
You should not shower loyal customers with unnecessary mailings for items
they have already purchased or repeatedly with information they
have already received.
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